When you think about how often you come across written content throughout your day, it’s immediately apparent how priceless the skills of reading and writing really are. While favorite childhood books and stories tend to spring to mind when people think of writing and reading, those are far from the only products that take root from a writer’s hand.
There are myriad types of writing that serve a specific purpose, and anyone who owns a business may benefit from the skills of a talented copywriter. As you launch your search for professional copywriting services, it’s important to understand what these types of services are, who can benefit from them, and how to find the best ones. Here is an actionable guide to professional copywriting services.
What Are Professional Copywriting Services?
Professional copywriting services provide high-quality content that benefits and/or promotes a brand. These businesses work with professional copywriters to create content for your website, and they typically fall into the realm of content marketing because the intention is ultimately to convert online traffic into sales. Copywriting services provide a wide range of content such as the following:
Landing pages
Blogs
Product descriptions
Ebooks
White papers
Advertisement text
But wait, you might think; isn’t this the same as SEO writing services? Yes and no.
Different Kinds of Professional Copywriting Services
The content a copywriting service produces does overlap with other types of writing and can even include some editing. For this reason, SEO writing and copywriting are similar in many respects. They both work to help people find a specific website online and hopefully encourage visitors to the site to use the goods or services offered. However, copywriting and SEO content writing also serve different purposes, and some professional writing services provide specific types of content.
SEO Content Writing Services
Search engine optimization (SEO) looks at analytics and applies the findings to a website to help it rank higher organically in online searches. Usually, this is done through the strategic incorporation of specific search terms users use, called keywords, into the written content on a website. However, the use of keywords alone is not quite enough these days to make certain types of content rise in search rankings. The content must also be of good quality and informative to the reader. Generally, content writing with the specific purpose of optimizing a page’s content for search engine visibility is defined as SEO content writing.
SEO content writing services are equipped with the skills and talent to create informational content for a business that includes SEO techniques. Along with proper formatting and keywords, this kind of content needs to be engaging and interesting to readers. More often than not, these types of writing services focus more on informational content than promotional content (i.e., a blog series vs. an email campaign).
Copywriting Services
Professional copywriting services illuminate a brand’s unique voice and entice readers to learn more or to take the dive into purchasing a product or service. A skilled copywriter either creates or mimics the voice of the brand the content is being created for. You can find the works of these writers just about anywhere you go:
Advertisement Spaces: If you pass by a billboard, poster, or another type of advertisement that has words on it, a copywriter probably had something to do with that. While the writers don’t necessarily have a hand in the visual design, they may be responsible for creating a hook through word choice in a limited space.
Audio and Visual Spaces: The commercials that you hear on the radio or see on TV also included writing at some point. Since these mediums are specifically for promoting brand awareness, copywriters are an important component for ad creation.
Print Media: Articles that you see in newspapers and magazines most likely went through the hands of a copywriter at some point. In journalism, copywriters and copyeditors may work closely together or even be the same role. Whether the copywriter created the content or looked it over for approval, this role is essential in creating engaging printed content.
Online Content: Online content overlaps with the copywriter roles above as online videos, website banners, and articles all live on the internet as well.
Professional copywriting services offer a variety of content that professional copywriters can write. When it comes down to it, copywriting can have a hand in almost any type of online content, the same as SEO-focused writing. Informational content can be just as persuasive as a deliberate advertisement campaign, and that’s where comprehensive services come in. They can handle both kinds of writing and have the skills to reach a variety of businesses and industries.
Businesses That Need Professional Copywriting Services
Any business that wishes to market and promote its brand can use professional copywriting services. Building a strong online presence is becoming increasingly important for even small businesses. Nearly half of online searches are looking for information near the user’s location, and a majority of users won’t scroll past the first page. This means if you want potential customers to click on your website, you need a lot of quality content.
Industries That Benefit From Professional Copywriting Services
The truth is that professional copywriting services can help just about any industry. Here are a few examples of how content writing can do wonders in any type of niche:
Retail: Product descriptions, landing pages, and blogs can increase visibility for special sales or even the use of specific products. There is a lot of competition online with different websites that may be selling the same products, so uniquely written content that still centers on high-ranking keywords is essential.
Manufacturing: Everything from aviation to tool and die production can also benefit from a solid online presence. There may be a lot of do-it-yourselfers out there, but the need for manufacturing professionals and products is still vital. Hiring a copywriter to detail the specifics of your proprietary products and services can help turn your brand into a go-to for other pros in your industry.
Services: If your business focuses on providing a specific service, you can still benefit from professional copywriting. Such services may range anywhere from coaching to taxes to consulting and beyond. Quality content that explains what you do can make your business easier to find and aid in convincing readers that you are the premier choice for their needs.
Niche: Sometimes, your business might not fall neatly into a well-known industry. If the service you offer to your clients is a little harder to find, you probably fall into the niche category. This is where professional copywriting services become particularly important as you need to convey your product or service in a way the reader will hopefully understand.
Consumer-Facing: Any consumer-facing business stands to benefit from good content, and so can use the services of a talented copywriter. If your goal is to increase conversions on your site, copywriting services may be able to help you to focus and fully realize your content marketing strategy.
B2B: Even if your business is less involved with the consumer and more focused on providing products or services to other businesses, you still need professional copywriting services. Other companies still need to be able to find you and want to work with you, so it is imperative that you sell yourself as necessary for other businesses’ success.
Finding the Best Copywriting Services
Now that you know what professional copywriting services are and who can benefit from them, the next step is finding the right service for your needs. Here are a few tips to help you make the best choice:
Look for Experience and Expertise: Ensure the service you choose has experience in your industry and a portfolio of work that demonstrates their expertise.
Check Reviews and Testimonials: Read reviews and testimonials from past clients to gauge the quality of the service.
Assess Their Understanding of SEO: A good copywriting service should have a solid understanding of SEO principles and how to incorporate them into content effectively.
Evaluate Their Writing Style: Make sure their writing style aligns with your brand’s voice and tone.
Discuss Your Needs and Goals: Have a clear conversation with potential copywriting services about your needs, goals, and expectations to ensure they can deliver what you require.
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